Big thanks to David Mannl for pointing this out just now.
I’ve just signed up for the new ITV Mobizines service (see flash demo here). When you text “MOBILE” to 63330, you receive a link to download the client (if your phone is up to it, mine is an old 7610 and it worked no problems). The client will install the standalone Flash Lite player along with the main application and a skinned media player (just the 2 icons on the main menu, the media player is invoked by the client). When the client is installed via Symbian installer you should see the unmistakeable vector UI and bitmap fonts of Flash Lite 1.1 being used to offer a TV Guide, weather, news and entertainment with the option to download more “Mobizines”, or mobile magazines – similar to the channels concept pushed elsewhere. Prime candidate for a FlashCast server hey :).
More information on the Mobizines service that ITV have used can be found at: http://www.refreshmobile.com/mobizines.htm